Microsoft has launched three new models of its Zune digital media player in an effort to compete with Apple’s iPod.

The players – which come in 4GB, 8GB and 80GB models – have wi-fi so users can automatically download music, photos, and video from their computer.

Microsoft is also launching a social networking site dubbed Zune Social to allow users to display and share music.

Last year Microsoft sold 1.2 million Zunes compared to 100 million iPods shifted since its launch in 2001.

The new players go on sale in the US in mid-November. There are no details yet as to when they will be released in Europe.

They will be priced at $149 (£73), for the 4GB player, $199 (£97) for the 8GB player and $249 (£122) for the 80GB player.

It comes with a familiar circular touch-sensitive navigation button.

Full story here: http://news.bbc.co.uk/1/hi/technology/7025821.stm