Dave’s one hour timeshift will commence broadcasts on Freeview later this month, it was confirmed today.
UKTV has secured capacity from multiplex operator Arqiva to offer Dave+1 on channel 25 daily from 8am to 4am beginning on Thursday, January 22. The slot became available in October after Arqiva upgraded its multiplexing and compression technologies.
“Dave is a key part of our highly successful entertainment portfolio that has recently been re-branded and re-positioned to provide even clearer propositions to viewers and advertisers,” said Julia Jordan, UKTV’s executive director of business and operations. ” Adding Dave+1 to Freeview will further extend the valuable 16-44 men reach of the channel and will also continue to provide a strong platform to promote to our lineup of channels that are available on platforms such as Sky and Virgin Media.”
Source: Digital Spy